Nutrition Knowledge and Dietary Habits of Farmers Market Patrons

A diet rich in fruits and vegetables has been associated with decreased incidence of chronic disease. The availability of fruits and vegetables is associated with higher intakes; however, there has been little focus on the growing presence of farmers markets. This study evaluated the demographics, nutrition knowledge and dietary habits of farmers market patrons at markets in Kentucky. A total of 153 surveys were collected, the average age was 46.3 ± 21.1 years and 82% were female. Survey respondents reported consuming an average of 2.1 ± 1.3 fruit and 2.9 ± 1.6 vegetable servings per day. As well, 49% of the market patrons indicated they have an advanced or professional knowledge of nutrition. On a scale of 1-10, with 10 being "extremely important", 59% of the patrons ranked having nutrition information listed on recipes provided at the farmers market as an 8 or above.